Trainings vor Ort - Google Zukunftswerkstatt

Targeted advertising in Google Search with Google Ads: Part 1 - Understand and set up search ads

Understand the basics of search engine advertising to create compelling text ads, set your budget, and launch your first Google Search campaigns. Target audience: The training is aimed at all beginners to online marketing, such as: - Entrepreneurs and employees in companies of all sizes - Self-employed people - Vocational school pupils and students Content and goals of the training: - Understand the basics of search engine advertising with Google, from auction to quality factor - Internalize the hierarchy of Google Ads accounts and build structured campaigns - Find suitable keywords and independently formulate text ads - Create search network campaigns with Google Ads The training is interactive. Using the example of an online shop, you will learn how to create a search network campaign with Google Ads. In short exercises you can apply what you have learned directly to your company. Previous knowledge: For this training you should have your own website, a verified Google my Business company profile and a Google Ads account. You should also have a basic understanding of online marketing or have attended the following modules in advance: - Online marketing 101: learn more about terms, user behaviour and online channels - Strategies for successful online marketing: define target audience, marketing goals and key figures - Free listings in the Google Search results & on Google Maps: be present with Google My Business - Improved online presence with search engine optimization: easy ways for a better online visibility - Google advertising formats at a glance: find suitable Google Ads campaign types Further training: - Targeted advertising in Google Search with Google Ads: Part 2 - Optimize and expand search ads - Successful promotion of products in the Google Search as a retailer: with Shopping ads on Google Please note that the realisation of an event cannot be guaranteed. Under certain circumstances, a training course may be postponed or cancelled. (This training is taking part in English)

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