Trainings vor Ort - Google Zukunftswerkstatt

Learn more about users and optimize your online presence: with Google Analytics for free

Learn how important web analytics is and how Google Analytics can help you optimize your online presence and campaigns with simple data analysis. Target audience: The training is aimed at all beginners in online marketing, such as: - Entrepreneurs and employees in companies of all sizes - Self-employed people - Vocational school pupils and students Contents and goals of the training: - Recognize the relevance of web analysis - Get to know the possibilities of web analytics with Google Analytics - Understanding Google Analytics' functionality and attribution models - Measure, evaluate and optimize online presence or campaigns with Google Analytics - Understand customer needs by evaluating their online behaviors The training is designed interactively and involves you with short tasks in which you can directly apply what you have learned. Previous knowledge: For this training you should have your own website and a basic understanding of online marketing or have attended the following modules in advance: - Online marketing 101: learn more about terms, user behaviour and online channels - Strategies for successful online marketing: define target audience, marketing goals and key figures - Improved online presence with search engine optimization: easy ways for a better online visibility - Google advertising formats at a glance: find suitable Google Ads campaign types Please note that the realisation of an event cannot be guaranteed. Under certain circumstances, a training course may be postponed or cancelled. (This training is taking part in English)

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