Trainings vor Ort - Google Zukunftswerkstatt

Improved online presence with search engine optimization: easy ways for a better online visibility

Find out which aspects to consider when designing your website to help users find the information they are looking for and to be featured more prominently in search engine results. Target audience: The training is aimed at all beginners in online marketing, for example: - Entrepreneurs and employees in companies of all sizes - Self-employed people - Vocational school pupils and students Contents and goals of the training: - Recognize the relevance of search engines from the user's point of view and understand their needs - Understand the differences between paid and unpaid search engine submissions - Get to know effective measures to optimize the website and thus increase user interest and visibility in the search engine - Use tools to optimize your own website for yourself The training is interactive. Using the example of a small local company, you will learn how to optimize your online presence and thus become more visible in the search engine. In short exercises you can apply what you have learned directly. Previous knowledge: For this training you should have your own website, understand basic online marketing terms, know channels for online marketing or have attended the following modules in advance: - Online marketing 101: learn more about terms, user behaviour and online channels Strategies for successful online marketing: define target audience, marketing goals and key figures - Free listings in the Google Search results & on Google Maps: be present with Google My Business Further training: After this training it is recommended to attend the following modules: - In no time to online advertising: advertise as a small company with Google Ads Smart Campaigns - Google advertising formats at a glance: find suitable Google Ads campaign types Please note that the realisation of an event cannot be guaranteed. Under certain circumstances, a training course may be postponed or cancelled. (This training is taking part in English)

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