Trainings vor Ort - Google Zukunftswerkstatt

Business Model Innovation & Storytelling (English)

Create an innovative business model and tell a compelling story about your innovation. Target group: The training is aimed at anyone who is interested, such as, but not limited to: • Entrepreneurs and employees in companies of all sizes • Freelancers • Founders • Students Contents and goals of the training: With the help of Design Thinking methods and the Business Model Navigator, you will learn how to develop and communicate innovative business models. In this workshop: • Experience business model innovation first-hand. • Use a variety of creative design thinking methods to identify potential users and define problems. • Based on this you will develop creative ideas and innovative business models. • Using the Business Model Navigator, you can design all dimensions of the business model. • Finally, use storytelling methods to develop a suitable communication strategy for the business idea you have created. The training is interactive and engages you in exercises in which you can apply what you have learned directly. Prerequisites: No previous knowledge is needed for this training. Further training: After this training, we recommend visiting the following modules: • Innovation Studio: Creative Problem Solving with Design Thinking • Entrepreneurial thinking & doing Please note that the execution of an event cannot be guaranteed. Under certain circumstances, there may be a postponement or cancellation of a training. (This training is taking part in English)

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