Understand customers needs and online behaviours
Learn how web analytics can help measure the success of your online marketing, and get better results.
- Video tutorials
- Easy-to-implement tips
- End-of-topic assessments
- Unlimited access
About this course
With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.
How it works
Choose the course that's right for you and take the next step to achieving your learning goals.
Keep track of your progress via the "My Learning Plan" page.
Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.
Skills you'll learn
Analytics and data insights
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
What is the Google Digital Unlocked?Accordion aria label closed
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Why has Google launched the Digital Unlocked?Accordion aria label closed
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