Promote a business with online advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

Promote a business with online advertising

About this course

Start our free course and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Course Detail reorder Modules: 5 access_time Hours: 3 Beginner Free
Course Features
  • Video tutorials
  • Easy-to-implement tips
  • End of topic assessments
  • Unlimited access

How it works

Enroll in a course

Choose the course that's right for you and take the next step to achieving your learning goals.

Track your progress

Keep track of your progress via the "My Learning Plan" page.

Complete module quizzes

Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.

Skills you'll learn

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Business strategy

Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.

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E-commerce

All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.

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Email marketing

Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.

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Local marketing

Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.

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Social media

Find out how to identify the right social network sites, create great content users will love and measure your success.

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Video

Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.

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Display advertising

Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

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SEM

In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.

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SEO

Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

FAQs

What is the Google Digital Skills for Africa?

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Brush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at The Digital Skills for Africa will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.

Why has Google launched the Digital Skills for Africa?

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When people learn to make the most of the web, it's amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.

What knowledge and skills will I gain upon completing my Digital Skills for Africa training?

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There's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!

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