How to enhance and protect your online campaign - Google Digital Skills for Africa

How to enhance and protect your online campaign

Learn how to make the most out of your digital presence to reach your audience with the right message, whilst protecting your online campaign from common cyber attacks.

How to enhance and protect your online campaign

About this course

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.

Course Detail reorder Modules: 12 access_time Hours: 7 Beginner Free
Course Features
  • Bite-size video tutorials
  • Free, unlimited access
  • Go at your own pace
  • Variety of topics

How it works

Enroll in a course

Choose the course that's right for you and take the next step to achieving your learning goals.

Track your progress

Keep track of your progress via the "My Learning Plan" page.

Complete module quizzes

Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.

Modules included

Skills you'll learn

find_in_page

SEM

In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.

pageview

SEO

Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

insert_chart_outlined

Analytics and data insights

In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.

phone_android

Mobile

Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.

textsms

Social media

Find out how to identify the right social network sites, create great content users will love and measure your success.

play_circle_outline

Video

Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.

security

Online security

Find out how online security measures can help your business, employees and customers stay safer online.

chrome_reader_mode

Content marketing

Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.

brush

Creativity

Develop the ability to create clever and unique ideas or strategies for solving problems or promoting a business.

FAQs

What is the Google Digital Skills for Africa?

Accordion aria label closed

Brush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at The Digital Skills for Africa will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.

Why has Google launched the Digital Skills for Africa?

Accordion aria label closed

When people learn to make the most of the web, it's amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.

What knowledge and skills will I gain upon completing my Digital Skills for Africa training?

Accordion aria label closed

There's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!

See all FAQs
Start today Start free course