How to enhance and protect your online campaign
Learn how to make the most out of your digital presence to reach your audience with the right message, whilst protecting your online campaign from common cyber attacks.
- Bite-size video tutorials
- Free, unlimited access
- Go at your own pace
- Variety of topics
About this course
Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.
How it works
Choose the course that's right for you and take the next step to achieving your learning goals.
Keep track of your progress via the "My Learning Plan" page.
Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.
Get started with search6 Lessons/45 min
Get discovered with search5 Lessons/35 min
Improve your search campaigns4 Lessons/30 min
Make search work for you3 Lessons/25 min
Discover the possibilities of mobile3 Lessons/20 min
Get noticed with social media4 Lessons/30 min
Deep dive into social media4 Lessons/30 min
Make the most of video6 Lessons/55 min
Get started with analytics3 Lessons/30 min
Find success with analytics3 Lessons/30 min
Turn data into insights5 Lessons/30 min
Improve your online business security4 Lessons/22 min
Skills you'll learn
In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
Analytics and data insights
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
Find out how to identify the right social network sites, create great content users will love and measure your success.
Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.
Find out how online security measures can help your business, employees and customers stay safer online.
Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
Develop the ability to create clever and unique ideas or strategies for solving problems or promoting a business.
What is the Google Digital Skills for Africa?Accordion aria label closed
Brush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at The Digital Skills for Africa will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.
Why has Google launched the Digital Skills for Africa?Accordion aria label closed
When people learn to make the most of the web, it's amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.
What knowledge and skills will I gain upon completing my Digital Skills for Africa training?Accordion aria label closed
There's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!