Fundamentals of digital marketing
Learn the fundamentals of digital marketing, and help grow your business or career.
About this course
Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
- Video tutorials
- Unlimited access
- Recognised certification
Why get certified
Improve your CVAccordion aria label closed
Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
Find a jobAccordion aria label closed
Becoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.
Grow your careerAccordion aria label closed
Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.
How it works
Complete all 26 modules
Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.
Take the final exam
Pass the final 40-question exam and get certified.
Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
The online opportunity2 Lessons / 15 min
Your first steps in online success4 Lessons / 30 min
Build your web presence6 Lessons / 40 min
Plan your online business strategy5 Lessons / 30 min
Get started with search6 Lessons / 45 min
Get discovered with search5 Lessons / 35 min
Make search work for you3 Lessons / 25 min
Be noticed with search ads4 Lessons / 25 min
Improve your search campaigns4 Lessons / 30 min
Get noticed locally2 Lessons / 20 min
Help people nearby find you online3 Lessons / 25 min
Get noticed with social media4 Lessons / 30 min
Deep dive into social media4 Lessons / 30 min
Discover the possibilities of mobile3 Lessons / 20 min
Make mobile work for you5 Lessons / 35 min
Get started with content marketing6 Lessons / 35 min
Connect through email5 Lessons / 30 min
Advertise on other websites3 Lessons / 25 min
Deep dive into display advertising3 Lessons / 25 min
Make the most of video6 Lessons / 55 min
Get started with analytics3 Lessons / 30 min
Find success with analytics3 Lessons / 30 min
Turn data into insights5 Lessons / 30 min
Build your online shop2 Lessons / 25 min
Sell more online3 Lessons / 35 min
Expand internationally7 Lessons / 70 min
Skills you'll learn
Analytics and data insights
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.
Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.
Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.
Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
Find out how to identify the right social network sites, create great content users will love and measure your success.
Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.
Identify the right digital channels that will help you achieve your business goals and create better online user experiences.
Over 300,000 people have already gained this qualification, and are using it to develop and improve their businesses and careers.
How can I be awarded a Digital Marketing certificate?Accordion aria label closed
You'll earn an authentic Digital Marketing certification from Google, by completing all modules in The Digital Skills for Africa.
How do I get the Google Digital Skills for Africa certificate?Accordion aria label closed
You'll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you've passed the final test.
I lost my certificate, where can I get it again?Accordion aria label closed
Once you pass the final test, return to the Fundamentals of Digital Marketing course page to download your digital marketing certificate whenever you like.
Who provides the Digital Marketing certification by Google?Accordion aria label closed
You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you've completed the course. A progress indicator on the certification course page will show you how far you've come, and what modules you need to complete to earn your certificate.