Understand customers online behaviours - Courses - Google Digital Skills for Africa - Google Digital Skills for Africa

Understand customers needs and online behaviours

Learn how web analytics can help measure the success of your online marketing, and get better results.

Understand customers needs and online behaviours

About this course

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

Course Detail reorder Modules: 3 access_time Hours: 1 Beginner Free
Course Features
  • Video tutorials
  • Easy-to-implement tips
  • End of topic assessments
  • Unlimited access

How it works

Enroll in a course

Choose the course that's right for you and take the next step to achieving your learning goals.

Track your progress

Keep track of your progress via the "My Learning Plan" page.

Complete module quizzes

Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.

Skills you'll learn

insert_chart_outlined

Analytics and data insights

In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.

timeline

Business strategy

Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.

FAQs

What is the Google Digital Skills for Africa?

Accordion aria label closed

Brush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at The Digital Skills for Africa will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.

Why has Google launched the Digital Skills for Africa?

Accordion aria label closed

When people learn to make the most of the web, it's amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.

What knowledge and skills will I gain upon completing my Digital Skills for Africa training?

Accordion aria label closed

There's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!

See all FAQs
Start today Start free course