Get a business online
Find out how to build a digital presence, sell to customers online, and stay safe from hackers.
Beginner
Free
- Video tutorials
- Easy-to-implement tips
- End of topic assessments
- Unlimited access
About this course
Start out free course to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.
How it works
Choose the course that's right for you and take the next step to achieving your learning goals.
Keep track of your progress via the "My Learning Plan" page.
Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.
Modules included
The online opportunity
2 Lessons/15 min
Get noticed locally
2 Lessons/20 minSkills you'll learn
Business strategy
Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
Analytics and data insights
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
Display advertising
Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
E-commerce
All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.
SEM
In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
SEO
Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
Social media
Find out how to identify the right social network sites, create great content users will love and measure your success.
FAQs
What is the Google Digital Skills for Africa?
Accordion aria label closedBrush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at The Digital Skills for Africa will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.
Why has Google launched the Digital Skills for Africa?
Accordion aria label closedWhen people learn to make the most of the web, it's amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.
What knowledge and skills will I gain upon completing my Digital Skills for Africa training?
Accordion aria label closedThere's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!