Make sure customers find you online
Learn how search engines and online advertising can help you connect with more customers.
Beginner
Free
- Video tutorials
- Easy-to-implement tips
- End of topic assessments
- Unlimited access
About this course
Start out free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.
How it works
Choose the course that's right for you and take the next step to achieving your learning goals.
Keep track of your progress via the "My Learning Plan" page.
Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.
Modules included
Skills you'll learn
Analytics and data insights
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
SEM
In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
SEO
Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
Web optimisation
Identify the right digital channels that will help you achieve your business goals and create better online user experiences.
FAQs
What is the Google Digital Skills for Africa?
Accordion aria label closedBrush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at The Digital Skills for Africa will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.
Why has Google launched the Digital Skills for Africa?
Accordion aria label closedWhen people learn to make the most of the web, it's amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.
What knowledge and skills will I gain upon completing my Digital Skills for Africa training?
Accordion aria label closedThere's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!