Make sure customers find you online

Learn how search engines and online advertising can help you connect with more customers.

Make sure customers find you online

About this course

Start out free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

Course Detail reorder Modules: 4 access_time Hours: 3 Beginner Free
Course Features
  • Video tutorials
  • Easy-to-implement tips
  • End of topic assessments
  • Unlimited access

How it works

Enroll in a course

Choose the course that's right for you and take the next step to achieving your learning goals.

Track your progress

Keep track of your progress via the "My Learning Plan" page.

Complete module quizzes

Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.

Skills you'll learn

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Analytics and data insights

In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.

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SEM

In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.

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SEO

Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

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Web optimisation

Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

FAQs

What is the Google Digital Skills for Africa?

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Brush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at The Digital Skills for Africa will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.

Why has Google launched the Digital Skills for Africa?

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When people learn to make the most of the web, it's amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.

What knowledge and skills will I gain upon completing my Digital Skills for Africa training?

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There's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!

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