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Introduction

Topic: Make search work for you

3 lessons

25 min

Make search work for you

Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll learn how to master meta tags, backlinks, international SEO and more.

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Skills

emailLead Generation

The process of attracting and converting potential customers through various marketing methods. For example, an email or landing page that offers content, a discount or exclusive access to the customer in exchange for their contact details, which can then be captured, nurtured and converted.

group_workSEO

The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results. E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”