Sign in
Header Main Menu Home Topic Library Certification Local coaching Partners More arrow_drop_down Tools Help & FAQs Feedback Blog
Start learning

Introduction

Topic: Get discovered with search

5 lessons

35 min

Get discovered with search

Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.

Start learning

Skills

emailLead Generation

The process of attracting and converting potential customers through various marketing methods. For example, an email or landing page that offers content, a discount or exclusive access to the customer in exchange for their contact details, which can then be captured, nurtured and converted.

group_workSEO

The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results. E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”