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Introduction

Topic: Sell more online

3 lessons

35 min

Sell more online

Once your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between yourself and your customers: from signing and browsing to checking out and receiving promotions about sales.

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Skills

shopping_cartE-commerce

The sale of products and services online.

emailLead Generation

The process of attracting and converting potential customers through various marketing methods. For example, an email or landing page that offers content, a discount or exclusive access to the customer in exchange for their contact details, which can then be captured, nurtured and converted.

searchRemarketing

A form of personalised advertising allowing you to target specific users based on their past browsing behavior.