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Introduction

Topic: Expand internationally

7 lessons

70 min

Expand internationally

Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people, wherever they are.

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Skills

languageInternational Marketing

The expansion of marketing activities to one or more international countries.