Sign in
Header Main Menu Home Topic Library Certification Local coaching Partners More arrow_drop_down Tools Help & FAQs Feedback Blog
Start learning

Introduction

Topic: Deep dive into display advertising

3 lessons

25 min

Deep dive into display advertising

To make display ads succeed, it is important to first understand how advertising networks connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.

Start learning

Skills

mouseDisplay Advertising

Display advertising allows businesses to reach specific groups of customers or audiences on specific websites with their messages.

emailLead Generation

The process of attracting and converting potential customers through various marketing methods. For example, an email or landing page that offers content, a discount or exclusive access to the customer in exchange for their contact details, which can then be captured, nurtured and converted.

searchRemarketing

A form of personalised advertising allowing you to target specific users based on their past browsing behavior.