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Introduction

Topic: Deep dive into social media

4 lessons

30 min

Deep dive into social media

An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.

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Skills

chrome_reader_modeContent Marketing

Creating online content such as blogs, videos or infographics to attract and engage a defined audience.

track_changesSocial Media Marketing (SMM)

A form of marketing that utilises social networks to increase brand exposure and website traffic. SMM can also improve direct communication with customers and lead to increased engagement.