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Introduction

Topic: Get started with content marketing

6 lessons

35 min

Get started with content marketing

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

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Skills

content_pasteAudience Research

The process of utilising data, software and tools to profile and segment online audiences and customer behaviours, with the aim of improving marketing performance.