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Introduction

Topic: Find success with analytics

3 lessons

30 min

Find success with analytics

Analytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.

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Skills

my_locationAnalytics

The analysis of data generated by user activity on websites, online tools or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.

network_checkData Analysis

The analysis of data generated by a range of digital applications and tools, for the purpose of discovering and presenting trends and insights.