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Topic Library

The Digital Garage is your one-stop shop for mastering digital marketing. If you have what it takes to complete each of the 23 topics and unlock every badge, you can earn the esteemed Digital Garage Certificate of Online Proficiency.

The online opportunity

Today's world is a digital world, with nearly half the world online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.

2 Lessons

  1. The world goes digital

  2. Your digital opportunity

2 Lessons
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Your first steps in online success

There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

4 Lessons

  1. Your online goals

  2. Building your online presence

  3. Marketing your online presence

  4. Analyze and adapt

4 Lessons
More Info Close

Build your web presence

From websites to local listings; mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.

6 Lessons

  1. Choosing your online presence

  2. How websites work

  3. Key website ingredients

  4. Websites and your business goals

  5. Make your website easy to use

  6. Website design do’s and don’ts

6 Lessons
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Connect through email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

4 Lessons

  1. Email marketing basics

  2. Your email marketing options

  3. Crafting great marketing emails

  4. Managing successful email campaigns

4 Lessons
More Info Close

Get started with search

Search engines makes it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective.

6 Lessons

  1. Search engine basics

  2. How search engines work

  3. How search engines see the web

  4. Organic search explained

  5. Paid search explained

  6. Google search console

6 Lessons
More Info Close

Get discovered with search

Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.

5 Lessons

  1. Intro to search engine optimisation (SEO)

  2. The importance of an SEO plan

  3. The SEO process

  4. How to choose keywords

  5. Setting realistic SEO goals

5 Lessons
More Info Close

Make search work for you

Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll learn how to master meta tags, backlinks, international SEO and more.

3 Lessons

  1. Making your web pages search friendly

  2. How other websites can work for you

  3. Cross borders with SEO

3 Lessons
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Be noticed with search ads

Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to directly connect with future customers. Learn how an SEM auction works and which elements are important to master so you can create ads that stand out from the crowd.

4 Lessons

  1. Introduction to search engine marketing (SEM)

  2. The SEM auction

  3. What makes a good keyword

  4. Make your ads stand out

4 Lessons
More Info Close

Improve your search campaigns

The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to ensure you get maximum value for what you spend.

4 Lessons

  1. Achieve relevance with good structure

  2. Get the most from your keywords

  3. Fine-tune with keyword match types

  4. How to know what’s working and what isn’t

4 Lessons
More Info Close

Get started with analytics

Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.

3 Lessons

  1. What is web analytics?

  2. Making web analytics work for you

  3. Tracking specific goals with web analytics

3 Lessons
More Info Close

Find success with analytics

Analytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.

3 Lessons

  1. Web analytics and organic search

  2. Tools to measure SEM

  3. Breaking down your data for insights

3 Lessons
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Get noticed locally

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.

2 Lessons

  1. Marketing to the locals

  2. The power of local directories

2 Lessons
More Info Close

Help people nearby find you online

Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract new customers, by mastering local advertising, mobile marketing and more.

3 Lessons

  1. Using digital to advertise locally

  2. Reaching locals on their mobiles

  3. SEO for local businesses

3 Lessons
More Info Close

Get noticed with social media

Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

4 Lessons

  1. Social media basics

  2. The right social media sites for you

  3. Setting your goals for social media

  4. Getting on social media

4 Lessons
More Info Close

Deep dive into social media

An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.

4 Lessons

  1. Your long-term social media plan

  2. Advertising on social media

  3. Measuring success in social media

  4. Avoiding social media pitfalls

4 Lessons
More Info Close

Discover the possibilities of mobile

Web browsing on-the-go is very much a part of everyday life - which is why a mobile presence is important for businesses to embrace. Learn about the differences between mobile sites and mobile apps, mobile SEO and which type of mobile marketing is right for your goals.

3 Lessons

  1. The evolution of mobile devices

  2. Understanding mobile web and mobile apps

  3. Understanding mobile apps

3 Lessons
More Info Close

Make mobile work for you

With mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.

5 Lessons

  1. Introduction for advertising on mobile

  2. Search campaigns for mobile

  3. Display campaigns for mobile

  4. Social media campaigns for mobile

  5. Video for mobile

5 Lessons
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Advertise on other websites

By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.

3 Lessons

  1. What is display advertising?

  2. Search advertising vs. display advertising

  3. The ins and outs of display advertising

3 Lessons
More Info Close

Deep dive into display advertising

To make display ads succeed, it is important to first understand how advertising networks connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.

3 Lessons

  1. Making display ads meet your goals

  2. Understanding ad networks

  3. How retargeting works

3 Lessons
More Info Close

Expand internationally

Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people, wherever they are.

7 Lessons

  1. Introduction to international marketing and export

  2. Validating your new market

  3. Being understood abroad

  4. Advertise across-borders

  5. The support systems you will need

  6. Helping customers abroad buy your products

  7. Delivering to customers across the globe

7 Lessons
More Info Close

Make the most of video

Today video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.

6 Lessons

  1. The rise of online video

  2. How video fits into your online strategy

  3. Creating video content within your budget

  4. Sharing and promoting your videos

  5. Advertising on video sharing sites

  6. Measuring video performance

6 Lessons
More Info Close

Build your online shop

Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders- this introductory topic will get you on your way.

2 Lessons

  1. Using e-commerce to sell

  2. Taking payments and manage orders

2 Lessons
More Info Close

Sell more online

Once your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between yourself and your customers: from signing and browsing to checking out and receiving promotions about sales.

3 Lessons

  1. Creating a smooth e-commerce experience

  2. Product promotion and merchandising

  3. Retargeting for e-commerce

3 Lessons
More Info Close

Your first steps in online success

There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

4 Lessons

  1. Your online goals

  2. Building your online presence

  3. Marketing your online presence

  4. Analyze and adapt

4 Lessons
More Info Close

Connect through email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

4 Lessons

  1. Email marketing basics

  2. Your email marketing options

  3. Crafting great marketing emails

  4. Managing successful email campaigns

4 Lessons
More Info Close

Get discovered with search

Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.

5 Lessons

  1. Intro to search engine optimisation (SEO)

  2. The importance of an SEO plan

  3. The SEO process

  4. How to choose keywords

  5. Setting realistic SEO goals

5 Lessons
More Info Close

Be noticed with search ads

Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to directly connect with future customers. Learn how an SEM auction works and which elements are important to master so you can create ads that stand out from the crowd.

4 Lessons

  1. Introduction to search engine marketing (SEM)

  2. The SEM auction

  3. What makes a good keyword

  4. Make your ads stand out

4 Lessons
More Info Close

Get started with analytics

Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.

3 Lessons

  1. What is web analytics?

  2. Making web analytics work for you

  3. Tracking specific goals with web analytics

3 Lessons
More Info Close

Get noticed locally

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.

2 Lessons

  1. Marketing to the locals

  2. The power of local directories

2 Lessons
More Info Close

Get noticed with social media

Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

4 Lessons

  1. Social media basics

  2. The right social media sites for you

  3. Setting your goals for social media

  4. Getting on social media

4 Lessons
More Info Close

Discover the possibilities of mobile

Web browsing on-the-go is very much a part of everyday life - which is why a mobile presence is important for businesses to embrace. Learn about the differences between mobile sites and mobile apps, mobile SEO and which type of mobile marketing is right for your goals.

3 Lessons

  1. The evolution of mobile devices

  2. Understanding mobile web and mobile apps

  3. Understanding mobile apps

3 Lessons
More Info Close

Advertise on other websites

By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.

3 Lessons

  1. What is display advertising?

  2. Search advertising vs. display advertising

  3. The ins and outs of display advertising

3 Lessons
More Info Close

Expand internationally

Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people, wherever they are.

7 Lessons

  1. Introduction to international marketing and export

  2. Validating your new market

  3. Being understood abroad

  4. Advertise across-borders

  5. The support systems you will need

  6. Helping customers abroad buy your products

  7. Delivering to customers across the globe

7 Lessons
More Info Close

Build your online shop

Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders- this introductory topic will get you on your way.

2 Lessons

  1. Using e-commerce to sell

  2. Taking payments and manage orders

2 Lessons
More Info Close