Creating and sharing content on YouTube provides businesses with an interactive and engaging way of connecting with their target audiences. Join us for this session to discover how you can define and understand your target audience, identify your unique selling points and business goals, create engaging content and optimise your YouTube channel to enhance discovery. In this session you will learn: How to understand your brand and your customers Ways to capture your audience’s attention with engaging content How to set goals to help you measure for success Good to know: This session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.