Analytics can help you better understand your customers and support your digital marketing strategy. This course will help you to apply data-driven thinking to your business. Explore the questions your customer data can help you answer, discover tools to access these insights, and learn how to set up Google Analytics. In this session you will learn: -The ways that data analytics can help your business strategy -Which tools can help you understand your audience -How to get started with Google Analytics Good to know: This session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.