certification
Includes Certification

Get certified in the Fundamentals of Digital Marketing

Learn the fundamentals of digital marketing and open up new career opportunities.

  • partner logo
  • partner logo
  • partner logo
Get certified in the Fundamentals of Digital Marketing

About this course

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed with practical exercises and real world examples to help you turn knowledge into action.

Course Detail reorder Modules: 26 access_time Hours: 40 Beginner Free
Course Features
  • Self-paced learning
  • Video tutorials
  • Unlimited access
  • Recognised certification

Why get certified

Why get certified

Improve your CV

Accordion aria label closed

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Find a job

Accordion aria label closed

Becoming certified shows you have strong digital skills and that you're motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Grow your career

Accordion aria label closed

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

How it works

Complete all 26 modules

Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.

Take the final exam

Pass the final 40-question exam and get certified.

Share your certificate

Download and showcase your new qualification on LinkedIn and your CV.

Modules (26)

Skills you'll learn

insert_chart_outlined

Analytics and data insights

In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.

timeline

Business strategy

Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.

chrome_reader_mode

Content marketing

Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.

picture_in_picture

Display advertising

Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

shopping_basket

E-commerce

All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.

mail_outline

Email marketing

Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.

person_pin_circle

Local marketing

Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.

phone_android

Mobile

Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.

find_in_page

SEM

In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.

pageview

SEO

Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

textsms

Social media

Find out how to identify the right social network sites, create great content users will love and measure your success.

play_circle_outline

Video

Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.

important_devices

Web optimisation

Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

Success stories

Over 300,000 people have already gained this qualification, and are using it to develop and improve their careers.

FAQs

Who provides the certificate?

Accordion aria label closed

You will be able to download your certificate from the Fundamentals of Digital Marketing course landing page when you've completed the course. A progress indicator on the certification course page will show you how far you've come, and what topics you need to complete to earn your certificate.

How can I be awarded a certificate?

Accordion aria label closed

You'll earn an authentic certification by completing all topics in Google Digital Garage.

How do I get the certificate?

Accordion aria label closed

You'll be able to download a PDF copy of the certificate from the Fundamentals of Digital Marketing course page once you've passed the final test.

See all FAQs
Start today and get certified in Fundamentals of digital marketing Start course