Understand customers needs and online behaviours
Learn how web analytics can help measure the success of your online marketing, and get better results.
About this course
With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.
Beginner
Free
- Video tutorials
- Easy-to-implement tips
- End-of-topic assessments
- Unlimited access
How it works
Enroll in a course
Choose the course that's right for you and take the next step to achieving your learning goals.
Track your progress
Keep track of your progress via the "My Learning Plan" page.
Complete module quizzes
Learn new skills with bite-sized video tutorials, then test your knowledge with a quick quiz.
Modules included
Skills you'll learn
Analytics and data insights
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
Business strategy
Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
FAQs
What knowledge and skills will I gain upon completing my Google Digital Garage training?
Accordion aria label closedThere's no limit to how much you can grow with our digital training! After watching video tutorials from everyday experts who've been in your shoes, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Have fun!
What is the Google Digital Garage?
Accordion aria label closedBrush up your digital skills to grow your business, your career, or just your confidence. The everyday experts at Google Digital Garage will help you succeed online. Anyone can benefit, regardless of their skill level, goals or background.
Why has Google set up Google Digital Garage?
Accordion aria label closedDigital skills help us make the most of life, whether it’s getting the career you want, or being confident online. No-one should be held back because they don’t have the digital skills they need.
Who is Google Digital Garage for?
Accordion aria label closedEveryone. Gain today's most in-demand skills, whether you're growing your business, starting a career, or just want to try something new. We’ve got a range of courses and over 40 hours of learning available to help take you where you need to go. If you’re keen to come and learn, we’re keen to meet you!
How much does it cost?
Accordion aria label closedNot a penny. Everything available from Google Digital Garage is absolutely free.