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Bonus Materials

Explore additional topics to enrich your learning experience in all things digital. These bonus videos are not part of the overall Google Digital Garage certification, so think of them as an opportunity to get inspired and expand your knowledge.

Develop your personal brand

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The secret to standing out to recruiters is to present yourself as unique and authentic —in person, on paper, but more and more importantly, online.

In this video, we'll explore how to create and manage a personal brand online that will successfully reflect who you are.

Your personal brand is the combination of personal attributes, values, strengths and passions that people know and value you for -- it's the perceptions others have about you based on the sum of your actions. A strong personal brand is intentionally cultivated, authentic, and allows you to communicate your strengths.

In today's connected world, the management and promotion of your personal brand online is key. Let's first take a look at why this is so important. Research shows that most recruiters will check your social media presence to learn more about you, and after employee referrals and company websites, social media is the most important recruiting tool.

So it’s clear why delivering your brand genuinely and consistently will help you stand out in today's marketplace. Let’s take a look now at how you can create and build your online presence:

Start by Googling yourself and see what the internet has to say about you. By using tools like, you will be able to review and clean up anything you think might impact your reputation negatively. You can also set up some alerts on your name to keep your presence monitored.

Now it’s time to start developing your online presence. Embracing the right social media channels will give yourself the best chance of being found.

Think about what really interests you and in what area you would like to be seen as an expert. Based on your passions and interest, choose up to three topics to focus on.

Next, identify the most relevant sites or social media platforms related to your topics. For example, if you want to become a foodie influencer, your target audience is most likely to be on visual platforms like Instagram or Pinterest. Or to give people insight into your business experience in IT, focus on building your LinkedIn profile and sharing relevant industry-based content other members would find engaging.

In addition to social accounts, consider having a personal website to help build your online presence. A website allows you complete control over what is published, and can also help your name rank in search engine results.

When it comes to publishing content, you don’t have to do it all at once. Aim to be consistent in the quality of what you post and set time to do this regularly. But remember it's not just about creating and publishing content- building a strong network of connections of your own brand can also be greatly beneficial to your jobsearch. Always ensure that your personal brand is authentic and a true reflection of who you are.

Now, it's time to get started creating and managing your personal brand online. Think about how you can put your best foot forward to impress recruiters and start exploring which channels are the best fit for your online presence.
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Recruiters often have to sift through piles of applications before shortlisting their candidates. So what can you do to make sure you stand out from the crowd? Developing a solid and authentic online presence can help you engage recruiters and give them a clear and accurate indication of who you are. In this video, find out:
  • how online tools can help you review and audit your existing digital footprint
  • how to utilise social media, blogs and online communities to strengthen your personal brand and online identity