Get certified in the Fundamentals of Digital Marketing
Learn the fundamentals of digital marketing, and help grow your business or career.
About this course
Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real world examples to help you turn knowledge into action.
Beginner
Free
- IAB-accredited
- Video tutorials
- Unlimited access
- Recognised certification
Why get certified
Improve your CV
Accordion aria label closedGetting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
Find a job
Accordion aria label closedBecoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.
Grow your career
Accordion aria label closedImproving your digital knowledge can help you find a job, get promoted, or start a whole new career.
How it works
Complete all 26 modules
Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.
Take the final exam
Pass the final 40-question exam and get certified.
Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
Modules (26)
The online opportunity
2 Lessons / 15 min
Get noticed locally
2 Lessons / 20 min
Build your online shop
2 Lessons / 25 min
Skills you'll learn
Analytics and data insights
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
Business strategy
Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
Content marketing
Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
Display advertising
Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
E-commerce
All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.
Email marketing
Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.
Local marketing
Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.
Mobile
Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
SEM
In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
SEO
Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
Social media
Find out how to identify the right social network sites, create great content users will love and measure your success.
Video
Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.
Web optimisation
Identify the right digital channels that will help you achieve your business goals and create better online user experiences.