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Introduction

Topic: Improve your search campaigns

4 lessons

30 min

Improve your search campaigns

The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to ensure you get maximum value for what you spend.

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Skills

important_devicesPPC

An advertising system in which advertisers pay for users to click on their advertisements. E.g. “I’m going to use pay­per­click adverts to promote my new faux finishes.”

swap_vertical_circleSEM

A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers. E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”