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Introduction

Topic: Make the most of video

6 lessons

55 min

Make the most of video

Today video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.

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Skills

chrome_reader_modeContent Marketing

Creating online content such as blogs, videos or infographics to attract and engage a defined audience.

shopVideo Marketing

The use of video to promote or market a brand, product or service. Video marketing can be educational, entertaining or informative and can be used within online advertising and content marketing strategies.

my_locationWeb Analytics

The collection and analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. E.g. “I’m using web analytics tools to find out which cookie recipe is more popular on my baking blog: ‘Raspberry Dream’ or ‘Triple-Choc’.”