Sign in
Header Main Menu Home Topic Library Certification Events Partners More arrow_drop_down Tools FAQs Feedback Blog
Start learning

Introduction

Topic: Advertise on other websites

3 lessons

25 min

Advertise on other websites

By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.

Start learning

Skills

mouseDisplay Advertising

Display advertising allows businesses to reach specific groups of customers or audiences on specific websites with their messages.

emailLead Generation

The process of attracting and converting potential customers through various marketing methods. For example, an email or landing page that offers content, a discount or exclusive access to the customer in exchange for their contact details, which can then be captured, nurtured and converted.