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Introduction

Topic: Discover the possibilities of mobile

3 lessons

20 min

Discover the possibilities of mobile

Web browsing on-the-go is very much a part of everyday life - which is why a mobile presence is important for businesses to embrace. Learn about the differences between mobile sites and mobile apps, mobile SEO and which type of mobile marketing is right for your goals.

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Skills

emailLead Generation

The process of attracting and converting potential customers through various marketing methods. For example, an email or landing page that offers content, a discount or exclusive access to the customer in exchange for their contact details, which can then be captured, nurtured and converted.

stay_primary_portraitMobile Marketing

Any marketing or promotional activity that takes place on a mobile device, such as smartphones, tablets or PDAs.