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Introduction

Topic: Help people nearby find you online

3 lessons

25 min

Help people nearby find you online

Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract new customers, by mastering local advertising, mobile marketing and more.

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Skills

trending_upLocal Marketing

Any marketing activities which target prospective customers in the local area the business operates in (e.g. within a 10 kilometre radius around a physical store or restaurant).

stay_primary_portraitMobile Marketing

Any marketing or promotional activity that takes place on a mobile device, such as smartphones, tablets or PDAs.

group_workSEO

The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results. E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”