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Introduction

Topic: Get noticed locally

2 lessons

20 min

Get noticed locally

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.

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Skills

trending_upLocal Marketing

Any marketing activities which target prospective customers in the local area the business operates in (e.g. within a 10 kilometre radius around a physical store or restaurant).

stay_primary_portraitMobile Marketing

Any marketing or promotional activity that takes place on a mobile device, such as smartphones, tablets or PDAs.