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Introduction

Topic: Find success with analytics

3 lessons

30 min

Find success with analytics

Analytics tools provide lots of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.

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Skills

my_locationWeb Analytics

The collection and analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. E.g. “I’m using web analytics tools to find out which cookie recipe is more popular on my baking blog: ‘Raspberry Dream’ or ‘Triple-Choc’.”