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Introduction

Topic: Get started with analytics

3 lessons

30 min

Get started with analytics

Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.

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Skills

my_locationWeb Analytics

The collection and analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. E.g. “I’m using web analytics tools to find out which cookie recipe is more popular on my baking blog: ‘Raspberry Dream’ or ‘Triple-Choc’.”