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Introduction

Topic: The online opportunity

2 lessons

15 min

The online opportunity

Today's world is a digital one, with nearly half the world online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.

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Skills

emailLead Generation

The process of attracting and converting potential customers through various marketing methods. For example, an email or landing page that offers content, a discount or exclusive access to the customer in exchange for their contact details, which can then be captured, nurtured and converted.