So you’ve seen how digital has transformed our daily lives, but now, let’s get practical. What does this mean exactly for businesses.
In this video, we’ll discuss the benefits of building an online presence for your business and the first things to consider before getting started.
Let’s say your business has grown strictly through referrals and word of mouth. So far, you’ve not had any digital presence, but now you want to take your business to the next level.
So how can having a digital presence help your business?
Well think about your own consumer behavior. When was the last time you pulled out the phonebook to find a business? If you said, ‘not in years’ then you’d be the same as most people. In fact, online search is now the number one method Australian’s use to find business information. Having an online presence means your business can be found right where your prospective customers are looking.
Besides helping customers find you, with an online presence you can also give them vital information about your business. Information like your phone number, address and opening hours helps people get in touch. And displaying the products and services you sell, client testimonials, or promotional offers can help customers choose you, instead of the competition. Having an online presence is like putting a brochure in every prospective customer’s hand, at any hour of the day, anywhere in the world - except you don't have to!
Having a digital presence can also save you time - perhaps the most precious commodity of all! How? Well if you get a lot of calls asking for your opening hours, location, or what you sell, having this information online can answer these basic customer enquiries, while you get on with your work!
And if you want to get more advanced you can even allow your customers transact with you online.
Processing payments online can make it easier for your customers to buy from you, and can save you time too.
Now an online presence can also give you valuable insights about your customers and your business. By using web analytics tools, which we’ll discuss in more detail later, you can measure things like which of your products are getting the most interest, where your customers are from and even which of your marketing campaigns are driving the strongest return on investment.
You might not start by having all these features and tools in use initially, but these examples should give you a sense of some of the key ways you can benefit from being online.
So how do you get started? Well first, don’t be intimidated: the tools and technology available today are easy to learn, easy to use and easy to acquire. Many are even free.
In fact, for many businesses, the biggest challenge to being online isn’t getting used to the tools, but putting together a plan.
So let’s run down a quick list of the major things you want to consider.
The first is scope. Web, mobile, social … there are so many options. Where do you want to start, and where do you want to go?
Next is Technology and Content : Decide if you’ll handle the technical and creative aspects of the site yourself—which may take more time—or get help, which may take more money.
Finally you’ll want to consider Cost and Time overall: Set a realistic budget and an achievable schedule with clear milestones—and commit fully to both.
If you don’t have all the answers now, don’t worry, we’ve got lots of videos that are going to help you decide what’s right for you.
Every day, thousands of small business owners are making the web work for them. The opportunity to reach customers from around the corner and around the globe is too big to ignore.
It’s time to take the plunge and go digital!
- the core components of a digital presence
- how they relate to YOUR business
- how to get started.