We’re now going to talk about how you can accept payments and manage orders as part of your e-commerce activities.
One of the primary features of your e-commerce shop is being able to accept payments online. There are many options that can do this for you, and they range from relatively simple to fairly complex.
Let’s say you’re a furniture craftsman who offers limited edition artisan pieces, such as bookcases, tables and chairs. You have a website that showcases a gallery of bespoke furniture. But as it stands, customers have to ring, or visit your shop, to make an actual purchase.
Of course, you want to make things easier for your customers by accepting payments online. Now one of the most common ways you can do this is by using an off the shelf third-party payment processing solution such as eWay or PayPal.
These solutions usually take care of things like fraud detection, secure funds transfer and safe handling of credit card information on your behalf.
And after transactions occur, you receive all the information needed to fulfil the actual customer orders. There are a number of ways to implement it whether that's with traditional pop-up payment windows or fully customised plug-ins for your site. Either way using a third party payment solution means you can just focus on your business, while someone else takes care of the complex electronic transactions.
Now, let's talk about setting up a more developed online store and managing orders. Imagine your furniture design business has grown. And now you want to expand and offer furniture sets for every room, in every possible wood finish, to customers right across Australia.
When you have lots of products to sell online to a broad audience, it’s probably time to consider a full e-commerce solution. There are many on the market— such as Shopify, Volusion or Magento.
Some are free, others you’ll need to pay for. But they all offer a wide range of features. One thing many of them have in common is the ability to create and manage a fully functional online store.
A fully functional online store has a big benefit: a backend system with order management.
Let’s take a closer look at how a backend system can help you.
Well, first, your customers can create accounts and manage their personal information, billing preferences, and shipping addresses. You can offer them voucher codes, integrate multiple payment options, and even customise the checkout process. This can make it easier for customers to buy from you - especially your regulars.
Now another benefit is that rather than program all of this yourself, you can use these e-commerce services to upload and manage product and inventory details, create and organise categories of product pages, and offer advanced product search.
At the same time, many solutions manage orders, track shipping and fulfillment details, and integrate with your financial and accounting systems. So there are advantages for your ongoing workflows too.
Let’s sum up.
As a merchant growing your business online, you’ll need the right tools to accept payments and manage orders. Depending on your needs, a variety of options are available: from simple, third-party payment processing services to fully developed e-commerce platforms.
Whatever option you choose, selling online is a great way to grow your business.
If you decide to sell products and services online, there many tools and solutions are available to help. This video will walk you through:
- handling online payments
- managing orders.