Mobiles have radically changed the world we live in. And, it seems like mobile devices continue to evolve at lightning speed.
Let’s talk about: How mobile usage has changed in the last four decades. The features now available on mobile devices. And, how the rapid growth of mobile is changing how you can market your business online. Did you know that the first ever mobile phone call happened way back in 1973? It took another 11 years before the world’s first truly portable commercial mobile phone went on sale in 1984. A Motorola, that cost a whopping 2,500 GBP!
Since then, mobile phones have evolved dramatically, shrinking in size while expanding in features. Now they’re an essential part of our everyday lives. No longer just a way to make phone calls, mobiles have become powerful multimedia devices. We can browse the Internet, check email, take pictures, navigate with GPS, post on social media, and much, much more.
Mobiles have changed so much in the last few decades, it seems that anything is possible in the future.
This year, adults in the U.K. will spend an average of 2 hours and 26 minutes a day on their mobile devices. That means, for the first time ever, we’re now using these devices even more than our computers and laptops. Today’s mobile users tend to have their phones in one hand while they watch TV. And, they’re more active than ever on social media. What does all this mean for your business? Well, your marketing needs to reach customers where they are. And these days, that means on mobile.
So whether you want to increase brand awareness. Encourage customer loyalty. Or grow your revenues. Mobile devices can offer your business numerous opportunities to reach the right customers, in the right place, at the right time.
The place to start? A website that works well on mobiles.
Let’s just imagine for a second that you’re a local plumber who wants to increase your customer base. How might you use mobile to get new customers? Well…
You might run an ad in the local papers that directs viewers to your website.
Your mobile-optimised site could have a promo button on the homepage, that offers new customers 20% off their first service.
The phone number near the top of your page, when viewed on mobile, can be clicked to start a phone call.
Links can be shortened, so they can be easily shared on social media. And that’s just a few examples of the many, many ways your business can use mobile to grow.
Coming up, we’ll cover how to have a great mobile website, discuss whether mobile apps are right for your business, and chat about mobile advertising. Stay tuned!
Today, people have so many different ways to access the Internet. We use computers, smartphones, tablets and now even smartwatches. Mobile marketing is constantly evolving; embrace it and your business will stay well ahead of the curve. In this lesson, you’ll learn:
- how mobile usage has changed in the last four decades
- what features are available on today’s mobile devices
- what the explosive growth of mobile use means for you.