This workshop is about the steps you need to take to successfully set up Google Analytics. We will discuss the importance of a measurement plan for your company before you have the Google Analytics tracking code installed. The terms "Events" and "Filters" are discussed to better configure your data. We also go into practical setting of goals in Google Analytics. At the end of this workshop you have a better understanding of data collection, and you can start with data analysis. How long does the workshop take? Approximately one hour. Who is it for? The training is for everyone who currently has a website and has installed the Google Analytics tracking code or is planning to do so. People who do not yet have a web analysis program learn more about how it works in the background. Are you curious how you can collect interesting data that will give you more insight into your business performance? Then this session is certainly interesting for you. What am I going to learn? - What is a measurement plan and how do I set it up for my website - What are events and filters, and why do I have to use these functions? - How do I set goals for my website? Where does this training take place? You can find us at Google Digital Atelier at the Brussels-Central station. Come in via the entrance of BeCentral, Cantersteen 10, 1000 Brussels What can I do now in preparation? You can already follow online classes on 26 topics related to online marketing. To start, go to: g.co/digitaalatelier (NL) or g.co/atelierdigitalBE (FR). Are you ready to go more in depth to Google Analytics? Please follow the workshop ‘Get Insights in data via Google Analytics’.