Atelier Digital Bruxelles - Google Atelier Digital

Boost your marketing mix with paid digital channels

In this workshop we give a strategic overview on how you can use paid advertising for your company. We show that different communication styles fit in with different phases in which your customer is located. We will make things practical, and let you think critically which paid advertising channels best suit your business. Because you also spend money for paid campaigns, it is important that you can calculate your return on investment. That is why we end this session with a part about 'evaluating your campaigns'. How long does the workshop take? Approximately one hour Who is it for? This training is for anyone who starts with paid digital advertising, or who already has experience, but is looking for a strategic mix that suits his or her company What will I learn? - Which paid digital advertising channels are available for the Belgian market? - How can these channels be used in a strategic way? - How do I learn more about the impact of my campaigns and how can I make adjustments? Where does this workshop take place? You can find us at Google Digital Atelier at the Brussels-Central station. Come in via the entrance of BeCentral, Cantersteen 10, 1000 Brussels What can I do in preparation? You can already follow online classes on 26 topics related to online marketing. To start, go to: g.co/digitaalatelier (NL) or g.co/atelierdigitalBE (FR)

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